| Design and Infographics

The SEEK Business Marketplace Insights Report is the go-to resource for key trends and expert analysis in the business-for-sale market. It features;
- Key Market Trends
- Expert Analysis Economic analysis from SEEK's Senior Economist
- Actionable Insights

Created for SEEK Business

| Design

Victorian Strawberries promotes and supports locally grown strawberry farmers through highlighting community engagement events, launching seasonal recipes, and providing educational resources and information that makes strawberries a healthy, nutritional choice for families.

Created for Market Makers

| Branding, Logo design

Hark Yoga is a warm and welcoming studio, offering yoga, healing and mindfulness to serve their local community.

The studio underwent a transformation with a new vision brought to life by new owner Chloe Neal.
Chloe brings into the brand her heritage, family and a humble respect of the natural beauty of the Mt Dandenongs and surrounding spaces.

Design by Melody Creative Flow

| Event brand design, room design and signage design.

The Golf Business Forum was created as a new, innovative and leading industry event for the golfing community. This business conference has a strong focus on doing different, and creating a forum where every person that may have a touch point with golf can come together and find ways to continue to bring golf to the broader community and into the future.

The brand mark and logo was designed and developed to give the event a unique identity that captured a sense of golf, people, environment and community. A unique conference hub area was also designed to give the event a totally different experience. Guests used to a standard exhibition space were inspired when they entered the room to find a design installations, open exhibition design areas, and a communal lounge networking space to connect or unwind.

2016 brought the outdoors in, with natural greenery and tall Eucalypt installation; while 2018 brought in a cloud (or golf ball) design into the space to create a stunning central room feature.

First launched in 2016, the biannual conference experienced a brand evolution bringing on fresh colours for the 2018 event, with planning in progress for 2020.

Created at EMG Events Agency

| Design and Illustration

SEEK launched their SEEK Visual Language across marketing and visual communications.

Using their character design, new visualisations were rolled out to support articles and datacles for SEEK, SEEK Volunteer and SEEK Business.

Created by Melody Creative Flow

| Graphic Design, PR materials

The Heat Challenge promo invites influencers to try the new Spicy Carbonara meal from Mr Chen's, a new spicy product to their range of products.

A custom packed box included the Spicy Carbonara meal kit, chilli oil for extra spice, and milk to help cool off and the Heat Scale chart to see where they ranked.

Created with Market Maker

| Logo design / Can and Carton design / illustration

Traditionally, beverages in the fitness space tend to contain unnatural, unhealthy and low quality ingredients.

Boochd’s mission is to fill the gap in the fitness industry – creating clean, natural and delicious drinks with added supplements to help gym goers get more out of their workouts.

Boochd are constantly innovating and evolving their product offering to be the best product in the market.

RECOVERY: Lime’n’ade | CHARGE: Golden Pash

boochd.com/
Collaboration with Boochd X Design by Melody Creative Flow

| Design and Installation

Open Space is a collaborative event showcasing the possibilities at the Melbourne Convention and Exhibition Centre the a hero feature design that makes use of the vast space at this venue.

Created at EMG Events

| facebook app design / Digital / Print / Outdoor assets

PlushFund was a Facebook competition to promote and launch Maybelline’s latest mascara, MegaPlush. It plays on the idea of the New York trust fund baby with a mega plush lifestyle.

The Plush Fund look and feel was designed in line with existing Mega Plush collateral. Typography gave the design an editorial style layout to appeal to the consumers.
Artwork roll out included digital banners, print, outdoor, tram wraps, bus backs and point of sale.

Created at McCann Melbourne

| Branding, Event brand development

AgriFutures Australia created the concept for a new conference for the Australasian market to bring together the diverse conversation around food, farm and future. Named evokeAG, this inaugural event brand required a simple and bold brandmark that worked as an AgriFutures co-branded device and still maintained it’s own unique look and feel.

Created at EMG Events Agency

| Design and Art Direction

Specsavers have a competitive product offering, so the catalogue is an opportunity to showcase their designer credentials and exclusive collections they offer.

This design shifts the Specsavers communication away from traditional hard retail, singular price offering, to achieve a result that is a lifestyle, fashion and design catalogue.

Created at McCann Melbourne

| Branding, Logo design

Magenta Legal is committed to ensuring clients who live in regional and remote areas across the Pilbara, Kimberley, Goldfields, Great Southern and Perth Metro receive exceptional service, regardless of location.

The design is inspired by the landscape of the unique rock formations and colours that define the Pilbara region where Magenta Legal provide their services.

Creative Direction led by By Georg Design

| Design, layout, formatting and basic copywriting

Warrior One Yoga is a contemporary yoga studio based across Bayside (Brighton, Mordialloc, Mornington). They offer all types of yoga classes in stunning light filled yoga spaces, with a cosy homely feel, earthly textures to help you ground and an incredible community to match.

Monthly eDMs are tailored to feature the variety of workshops and events at each of the studios with posters designed to help cross promote the events.

Created by Melody Creative Flow

| Event branding, collateral design and event theming

An End of Year Twilight Staff Party was hosted at Caulfield Racecourse – the event had a bit of a carnival and festival feel to it with live music, games and activities throughout the afternoon.

An event look and feel was developed to create a sense of excitement leading up to the party, and this colourful and lively design was rolled out across all event collateral and shared with their staff through; e-invitation, online registration website, onsite event signage, menu designs, guest wristbands and event staff and crew.

By creating a cohesive event look and feel, guests were able to connect the theme holistically to the event which elevated the overall experience and provided a streamlined visual story from the first touchpoint, to the final departure.

Created at EMG Events Agency

| Icon refresh / website design / office stationery

CoWork is an established and highly regarded organisation, providing expert advice in the Occupational Therapy space and OHS support.

The brand refresh brings contemporary typography and refined shapes into the brand look. A simple website brings together these visual elements and provides a snapshot look into the business and what they advocate for.

Created by Melody Creative Flow

| Poster design, layout and formatting

CreativeCubesCo. are an award-winning organisation, providing unique working spaces that inspire and provide you with the framework for success.

The Events calendar is an initiative created by their sub-business MicDrop who run the events spaces at both locations. The calendar features activities and events throughout each calendar month hosted at the Cubes spaces, by their own community of members as well as bringing in external expertise and knowledge-sharing events from other like-minded start-up entrepreneurs and people.

Each month showcases a different feature and the full spectrum of events covers business, social, creativity, well-being and mindfulness.

Created by Melody Creative Flow